Bizcoin Surveys App

The Bizcoin app introduces a whole new way for users to take surveys and earn rewards. No longer do you have to rely on receiving emails with survey opportunities or worry about missing out on them due to issues with spam or inboxing. Now, all the surveys available to your profile can be easily accessed through the app at any time. You can also track your earnings and redeem them for various rewards directly through the app, making the whole process more convenient and streamlined.

My Role

UX Manager

Project Team

UX Manager

Senior UX/UI Designer

3 Product Owners

1 FED

Tools

FIGMA

Protopie

Cinema4D

Photoshop

The Stats

5,286

App Users

+42k

Activated members since June 2020

35%

of monetized members use the App

2.5X

revenue generated vs non app users

1.48MM

Email Invites

6,963

Account Activations

4,202

Profile Completes

18,938

Surveys completed

 
 

The V1 app was a learning experience for us. With limited features and functionality, it provided our first opportunity to gather real user data and analyze how the app was being used. In collaboration with our operations and support team, we were able to identify two potential areas of confusion or frustration for users, as well as opportunities for growth and improvement. Using this information, we released a revised version of the app with better functionality and an enhanced user interface. Our goal is always to listen to our users and constantly improve the app experience for them.

 
 

A Refreshed Brand Identity

Problem 1

Gift Card Redemption

While it's always enjoyable to receive a reward or incentive, they can often come with some hassle. This was certainly the case with our previous redemption system for gift cards. In order to redeem their "coins," users were required to enter a survey.

Not only did this add an extra step for the user in obtaining their reward, but it also created confusion and frustration for our operations team as they tried to keep track of redemptions. Thankfully, we have since updated our redemption process to make it more streamlined and user-friendly.

Now, users can easily redeem their coins without having to go through a clunky survey system. It may seem like a small change, but streamlining this process has made a big difference for both our users and team members. The moral of the story? Simplicity is key when it comes to rewards and incentives.

 
 
 

Problem 2

Survey Disqualifications

When a user creates their account, they are tasked with supplying answers for profile questions. These answers help match them to qualifying surveys from 3rd parties. The issue we have, is when users are partially through a partner survey, they may answer a question which will “disqualify” them from the study, and the time spent will not be rewarded. Currently only surveys completed are paid. There is an expectation that time spent on surveys (some of which can last over an hour) should be paid at least partially.

Solution

Although our 3rd party survey providers do not reward our users for time spent, we have decided to test rewarding our disqualified individuals with a scale of rewards to help keep them active in our system as active participants.

 

Setbacks

With the app having a higher revenue potential, we slowly increased our funnel to accept more users to the Bizcoin platform as well as open registration to anyone who download the app. Over the course of this time however, there was an industry-wide fraud spree in late Fall of 2020. With fraud being a major issue for us and our survey partners, we were forced to halt our user registration via app, and solely depend on verified users from out Bizrate Insights platform. 

 
 

Next Steps

Some additional feedback we have received from our email only user base, is to create a more robust web experience. Since our audience skews older, which historically has a lower property for app adoption, we will focus on creating a mirrored web app experience matching our native app design. This will provide all the same benefits discussed above for our larger email audience.