Bizrate.com Consumer Purchase Flow

I was recently given the responsibility of updating and modernizing our online shopping experience. This included increasing legibility on the page and making important information more readily available to customers.

I also conducted various AB tests, experimenting with button placement, layout design, and other elements to find what worked best for our customers.

The end result was a smoother, more streamlined shopping experience for our users. Our efforts have paid off in the form of increased customer satisfaction and conversions.