End of Life Planning
Today, funeral homes get pre-need leads from two sources: direct mail and after care programs. Direct mail is getting more expense and less effective (i.e. lower response rates). Legacy can help funeral homes grow by encouraging consumers to pre-plan & help funeral homes be the ”first call” when someone dies.
Leverage touch points to better understand the pre-need consumer
Engage consumers with unique content to collect user data
Explore opportunities to monetize consumer engagement while building the funeral home network
Scale lead collection to high-value user paths based on learning